The name The Cupcake Girls came from the organization's roots of visiting clubs in Las Vegas toting a box of pink cupcakes. These pastries were an icebreaker and conversation starter when offered to entertainers. After being repeatedly referenced as “The Cupcake Girls” during a club visit, it was adopted as the organization’s formal name. Cupcakes continue to be a symbol for their organization, and cupcakes consistently have a presence during club and brothel visits, adult industry events, as well as at each of their fundraisers.